What does it take for your customers to love you? A great product? Great service?

We can go further and ask: do you want all your customers to love you? Without exception? How much are you willing to do get that result? It would take a lot of effort for all your customers to love you. Even if you have the best product and the best service, there would still be customers who would not love you.

I prefer to see things differently: make a product you love to use and like-minded customers will love you.

There is just too much diversity in this world to aim for 100% love from all your customers. Furthermore, setting unrealistic goals online breeds failures. And while one failure can be cathartic and motivating for a team, multiple failures are just demoralizing. 

How much energy are you willing to spend to make your customers love you?